This is the approved Thesis Proposal for my Final year in University.
A NON – TRADITIONAL ADVERTISING CAMPAIGN FOR
DREAM SATELLITE TELEVISION
This Research and Advertising proposal will help DREAMTV to be more well-known and be competitive.
MAJOR GUERILLA: LIVING ROOM TV
A Booth will be placed in a mall that has a living room vibe. The consumer can watch different channels and the sales person will approach the consumer and persuade him/her to apply the 15 Days Free trial.
